Bieber has received numerous awards, including both Artist of the Year Awards at the 2010 American Music Awards and the 2012 American Music Awards, and was nominated for Best New Artist and Best Pop Vocal Album at the 53rd Grammy Awards. With a global fan base, termed as "Beliebers", and over 33 million followers on Twitter, he was named by Forbes magazine in 2012 as the third-most powerful celebrity in the world. He had earned an estimated U.S. $55 million in the previous 12 months. As of May 2012, Bieber has sold 15 million albums. He is also currently the youngest artist to have five consecutive number one albums. (Five in a row and first five albums)
Bieber performed Stevie Wonder's "Someday at Christmas" for U.S. President Barack Obama and first lady Michelle Obama at the White House for Christmas in Washington, which was broadcast on December 20, 2009, on US television broadcaster TNT. Bieber was also one of the performers at Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on December 31, 2009. Bieber was a presenter at the 52nd Grammy Awards on January 31st, 2010. He was invited to be a vocalist for the remake of We Are The World (a song written by Michael Jackson and Lionel Richie) for its 25th anniversary to benefit Haiti after the earthquake. Bieber sings the opening line, which was sung by Lionel Richie in the original version.
In late 2011, Bieber began recording his third studio album, entitled Believe. On February 22, 2012, Bieber announced via Twitter that the first single off Believe would be released in March 2012. The following week, Bieber appeared on The Ellen DeGeneres Show to announce that the first single would be called "Boyfriend" and would be released on March 26th, 2012. The song was co-written by Mike Posner. The song debuted at number two on the U.S. Billboard Hot 100 chart, selling a total of 521,000 digital units, the second-highest-ever debut digital sales week. Bill Werde of Billboard noted that it failed to debut at number one because the digital download of the track was available only through iTunes Store, "restricting the buying option for those that do not frequent the Apple retail store." "Boyfriend" became Bieber's first single ever to reach the top position on the Canadian Hot 100 by debuting at number one and staying on for one week.
His third studio album, Believe was released on June 19, 2012, by Island Records. The album marks a musical departure from the teen pop sound of his previous releases, and incorporates elements of dance-pop and R&B genres. Intent on developing a more mature sound, Bieber collaborated with a wide range of urban producers for the release as well as some long-time collaborators, including Darkchild, Hit-Boy, Diplo and Max Martin. Entertainment Weekly praised Bieber's evolution, calling the album both a "reinvention and a reintroduction." Rolling Stone noted the deeper voice and more intense beats found on the album, although it lampooned one of his euphemisms for newfound sexual maturity. Believe debuted at number one on the Billboard 200, becoming his fourth number-one album. The album sold 57,000 copies in its first week in Canada, debuting atop the Canadian Albums Chart.
Justin Bieber has a higher score on the Klout online "influence" scale than Barack Obama or The Dalai Lama. According to Jan Hoffman of The New York Times, part of Bieber's appeal stems from his YouTube channel. Long before he released his EP, My World, in mid-November, the YouTube videos attracted millions of views. Braun recognized the appeal. Before flying him to Atlanta, Braun wanted to "build him up more on YouTube first" and had Bieber record more home videos for the channel. "I said: 'Justin, sing like there’s no one in the room. But let's not use expensive cameras.' We'll give it to kids, let them do the work, so that they feel like it's theirs", recalled Braun. Bieber continues to upload videos to the same channel and has opened a Twitter account, from which he interacts with fans regularly; his account was reported in November 2010 to have more than six million followers. Since then he has been consistently gaining followers at an average of 24,000 per day. The accounts also serve marketing purposes; for example, Bieber's music video for "One Time" only began selling quickly after it was uploaded to YouTube.
Bieber has come under scrutiny for his controversial relationship with the paparazzi. In March 2011, Bieber was photographed flipping a photographer off outside of his 17th birthday party; however he later released a public apology via Twitter. He was photographed performing the same gesture to photographers again in November 2011 and November 2012. In July 2012, Bieber was pulled over on the Ventura Freeway in San Fernando Valley, Los Angeles Metro by California Highway Patrol, where he was reportedly driving at a speed of over 100 miles per hour (160 km/h) in a 65 mph (105 km/h) zone. Bieber claimed he had been attempting to lose a team of photographers who had been following him. Los Angeles City Councilman Dennis Zine called the incident a "very dangerous, chaotic situation", and called Bieber's driving "careless" and "reckless". Bieber was ticketed for the incident, and a photographer reportedly received four misdemeanor charges, two of which were later dropped. On January 1, 2013, a photographer, later identified as Chris Guerra, was killed while attempting to cross the street after he saw Bieber's car and pursued it on foot to capture an image of him. Bieber had not been in the car at the time.
[update], Bieber's Twitter account (@justinbieber) is the most popular celebrity account with over 33 million followers. His account acquires one new follower every other second. His popularity on Twitter at one point accounted for three percent of all Twitter related traffic, with a Twitter employee commenting that "racks of servers are dedicated" to Bieber. This resulted in over 180 million page views for the service each month. Bieber was frequently a trending topic on Twitter when the feature first launched because his fans frequently discussed him on the network, and he was named the top trending star on Twitter in 2010; Klout gave his account a score of 100. The size of Bieber's and Gaga's follower bases are cited as a reason why marketers should pay attention to Twitter due to their ability to reach millions of people with a single tweet. 8.3% of tweets mentioning "bieber" were semi-automated and probably Twitter related spam. Research done about Twitter and the 2011 Egyptian revolution includes Bieber as he made tweets about the topic at a time when he had roughly 8 million followers. His multiple tweets resulted in 32,000 responses each, which made Bieber's Twitter account one of the single largest nodes for discussion about the uprising on Twitter.
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